Video
Enhance your contact database
Successful marketing starts with good data. If your database is filled with the wrong contacts, or the wrong information about them, you’re never going to be as productive as you could be. As needed, TechTarget can add thousands of opted-in contacts to your database. Priority Engine™ then enhances the data on a weekly basis with thousands of relevant prospect activities, so you can focus your best efforts on the critical opportunities in your market.
Learn MoreTargeting Healthcare technology buyers?
Talk to an expert about Xtelligent Healthcare marketing solutions.
Build awareness
If you target active buyers with relevant display ads, you can get a 25% lift in consideration rate. But that’s only if you know exactly who to target and when to reach them.
TechTarget’s intent-driven advertising solutions achieve optimized brand recognition by engaging the perfect targets when they’re on relevant TechTarget sites—and after they leave.
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Our extensible, easy-to-use BrightTALK® video platform helps you maximize impact in the format more people prefer to engage with and learn from. Whether streamed in your own channels on BrightTALK, embedded on your website, or placed elsewhere on the web, BrightTALK video content helps ensure your brand’s visibility everywhere.
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Generate better leads
You’re always under pressure to deliver more leads and higher quality. Declining email response and new privacy regulations are only making it harder.
TechTarget’s AI-optimized lead generation delivers millions of opt-in leads proven to yield up to 13X higher engagement rates than other providers.
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Drive in-person event attendance
Events and tradeshows remain central to most B2B marketing plans. Often, the most stressful part can be simply finding and recruiting quality prospects who’ll actually attend.
TechTarget helps you identify and engage new prospects who want to attend because they’re currently researching relevant solutions right now.
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Deliver virtual events
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. From targeting the best audience to ensuring content uptake and providing a superior attendee experience, there’s a lot to cover.
TechTarget’s easy-to-use BrightTALK® platform, with both the technical support and world-class production capabilities your brand deserves, helps ensure you deliver on all your program’s goals.
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Convert website visitors
The worst deals to lose are the ones that come right to your doorstep. If you can’t quickly take action on the accounts visiting your site, you stand to miss out on those opportunities.
Priority Engine’s Inbound Converter identifies the in-market accounts visiting your website, then connects you with the real members of the account buying team. Finally, it helps you prioritize and engage them across multiple marketing channels.
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Enable Sales & Channel
Eventually, your hard-found leads end up in the hands of sales or your channel partners. But if they struggle with conversion, you lose.
Help your sellers craft more personalized pitches. Enable them with purchase intent data and real insights. Armed with this, they can break into new accounts, land more meetings and close more business.
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If you’re ready to take sales and marketing to the next level, Priority Engine is one thing you definitely need as part of your stack. It gives sales everything they need to be able to close a deal.”
Abe Sanchez, Digital Marketing Manager
