Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

Blog Post

Four Soft Skills Every Partner Marketer Needs

To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury [...]

Rachael Fuller Product Marketing Manager, Partner Marketing Services

Partner Marketing

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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Webinars/Events

Connect with Other Technology Partner Marketers
Upcoming Live Date:
 Thursday, September 12, 2024
London

Partner Marketing

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Webinars/Events

What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges
Upcoming Live Date:
 Tuesday, August 20, 2024

Partner Marketing

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Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

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Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

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Webinars/Events

Data Management & Analytics Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Webinars/Events

Recorded Sessions: Partner Marketing Visionaries Summit 2024

Partner Marketing

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Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

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Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

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Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

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Webinars/Events

How 8×8 Leverages Intent Data to Fuel Joint Campaigns

Partner Marketing

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Webinars/Events

Discussion Series: Partner Marketing Visionaries

Partner Marketing

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

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Webinars/Events

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

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Webinars/Events

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

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Product Sheet

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Partner Marketing

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Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

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Blog Post

The Art & Science of Building Messaging

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

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Video

How Partner Marketing Executives Explore Strategic Partnerships

Partner Marketing

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Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

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Blog Post

The Golden Rules of Partner Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

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Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

partner marketing strategy

Blog Post

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

enterprise technology spending

Blog Post

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

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Blog Post

The Art and Power of Marketing With and Through Partners

Partner Marketing

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Blog Post

A Foundation for Better Alliance and Channel Partnerships

Channel

Partner Marketing

measuring partner ROI

Blog Post

Expert Insights to Build and Measure Partner ROI More Effectively

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs

Partner Marketing

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Blog Post

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Partner Marketing

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Blog Post

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI

Partner Marketing

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Blog Post

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success

Partner Marketing

partner marketing impact

Blog Post

3 Ways to Build Partner Marketing Impact

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact

Partner Marketing

partner marketing ecosystem

Blog Post

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Partner Marketing

Sales and Marketing Alignment

partner marketing

Blog Post

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Partner Marketing

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