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Tech Marketing

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Partner Marketing

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Marketing with and through Partners: The Power of Co-Marketing
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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

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Strategy Services

Expert guidance to inform joint GTM strategy and messaging
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Marketing with and through Partners: The Power of Co-Marketing
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Content Services

Compelling joint content for every stage of the buyer’s journey
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Developing and Activating Your Content Strategy With and Through Partners
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Demand Services

Access and influence active buyers to drive partner pipeline
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Guiding the IT Buying Journey: Strategies for Partner Marketing
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Channel Marketing

Recruit and enable channel partners to grow your ecosystem
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
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Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

Products

Digital Advertising

Demand Gen & ABM

Sales Enablement

Strategic Services

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Digital Advertising

Data-Driven Display

Custom & Native Web Sites

BrightTALK Summits

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Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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BrightTALK Summits

Online sponsorable enterprise tech Summits, keynoted by leading industry experts
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Webinar Series for ABM: An 8-Step Planning Framework
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Demand Gen & ABM

Priority Engine

Lead Generation

Custom Content

BrightTALK Portfolio

Contact Data Services

Xtelligent Healthcare Marketing Solutions

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Portfolio

From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
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Build a Better Webinar: Creating a Promotion Plan
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Xtelligent Healthcare Marketing Solutions

11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
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Resources
Company
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EMEA

Effective methods for campaign building, follow-up strategies and content creation across EMEA.

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The Evolution of Tech Buying Teams in EMEA

Look at recent research to understand how technology buying teams in EMEA are changing.

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Meetup for B2B Technology Marketers in Israel

Upcoming Live Date:
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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

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Maximizing Your Impact Across Buying Centers in EMEA

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TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

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Attracting and Retaining Tech Customers in EMEA

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Market Intelligence

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How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

MarTech Implementation

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Sales and Marketing Alignment

White Paper/E-Book

Sparking ABM with the Right Data and Insights

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Come See Us at Forrester’s B2B Summit EMEA

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17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

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3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

Channel marketing

3 Areas of Improvement to Drive Channel Marketing Success

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Changing IT Budgets and Spending in Europe

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Aligning to European IT Priorities to Drive Buyer Engagement

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Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies

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Strategies to Support Channel Marketing Programs in EMEA

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Employing Your Content as a Digital Sales Rep

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Understanding IT Buyers’ Behaviors

Market Intelligence

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Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

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The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

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Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment

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8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

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Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

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Demand Generation Game for the Win: Fitting Marketing Pieces Together

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White Paper/E-Book

Email Nurture Revival

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Preparing for a Cookieless Future – an EMEA Perspective

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You vs. Your Buyer: How to Create Customer-Centric Messaging

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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Sales and Marketing Alignment

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

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EMEA content marketing strategies

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Content Creation

EMEA content marketing

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Content Creation

Webinars/Events

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space

Content Creation

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Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

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Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

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Like Tetris™ for B2B, How to Win in the Building Demand Game

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Aligning Sales and Marketing: Practical Advice from a Sales Leader

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Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar

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Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns

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Executive Interview: Planning and Executing a Successful Global Demand Strategy

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

Market Intelligence

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Demand Generation

Sales and Marketing Alignment

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4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

Sales and Marketing Alignment

Sales Enablement

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Sales and Marketing Alignment

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3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Content Creation

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Why Global Marketers Must Budget for Localized Content

Content Creation

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What are the Business Implications of GDPR?

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What is GDPR and What do B2B Tech Marketers Need to Know about it?

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Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe

Sales and Marketing Alignment

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B2B Technology Marketing – Market Spotlight: DACH

Content Creation

Spoke Branding International Product Guide

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

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B2B Technology Marketing and Media – Market Spotlight: France

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Why Marketers Must Develop In-Language Content for France (and Other European Regions)

Content Creation

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How to Conduct an Effective Marketing Content Audit

Content Creation

Demand Generation

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3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

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Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

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