Strong content creation remains a pitfall for many B2B organizations in APAC. In this short video, Shamim Narayan, Senior Director of Product Marketing, TechTarget; Steve Duplessie, Founder and Senior Analyst, TechTarget’s Enterprise Strategy Group; and Ruth Sayers, Senior Project Manager and Associate Managing Director, BrightTALK, address how to fine-tune your content creation strategy to meet local needs and better drive prospect engagement.
