It’s no surprise that many sales reps consider cold calling to be the single worst part of their job. That’s because the old way of cold calling (Make a call. Get hung up on. Repeat.) no longer works – there’s a better way to reach out to prospects. It starts with taking a more informed approach – doing research in advance of a call so sellers can personalize outreach to the prospect. In this article from Vendor Neutral, you’ll see five tactics reps can weave into their own processes to improve their success with cold calling.
