Right now, because your B2B buyers are more digital and self-directed than ever before, your sellers face two fast-growing challenges: How can they gain more meaningful and proactive access to the key stakeholders within a buying team? And how can they bring the different buying team players together to accelerate opportunities forward? An updated approach to multithreading can help overcome both.
With the right tools and processes in place, multithreading can become a revenue-maximizing concept that applies across the entire customer lifecycle, end-to-end. In this e-book, you’ll learn:
- How a modern multithreading approach can be used to better engage digital buying groups.
- How to use intent data to better engage buying teams earlier in the process.
- How to incorporate high-value offers (HVOs) into multithreading to accelerate deals.
