Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM
Upcoming Live Date:
 Wednesday, October 23, 2024
& Thursday, October 24, 2024

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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Product Sheet

Accelerate Pipeline with TechTarget’s Confirmed Projects™

Intent Data

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Event

Come see us at B2BMX
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Webinars/Events

Webinar Series: Tech Investors and Operators

Demand Generation

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Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process

Demand Generation

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Infographic

Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

EMEA

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Video

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts

Intent Data

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Video

Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

email copy

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

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Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

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Webinars/Events

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

Demand Generation

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Webinars/Events

The Impact of Sustainability on IT Buying Decisions

Market Intelligence

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White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

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Webinars/Events

Intent Summit: Driving Engagement. Converting Interest.

Intent Data

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Case Study

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Integrated Marketing

Intent Data

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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Product Sheet

Break Through with Real Personalization Using Priority Engine’s IntentMail AI™

Intent Data

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Video

Break Through with Real Personalization: Priority Engine’s IntentMail AI

Intent Data

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Case Study

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

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Webinars/Events

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

MarTech Implementation

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

EMEA

Sales and Marketing Alignment

Intent data adoption

Blog Post

Four Secrets to Harness the Power of Intent Data

Intent Data

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

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White Paper/E-Book

Build a Better Webinar: Day-of Execution

Content Creation

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

high-quality content

Blog Post

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

lead gen content

Blog Post

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Webinars/Events

How Infinidat Drove Pipeline Through Third-Party Validation

Demand Generation

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

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Webinars/Events

Last-Mile Personalization: Intent Insights and Sales Outreach

Intent Data

Sales

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White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

Lead gen content mix

Blog Post

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

Content for lead gen

Blog Post

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

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Webinars/Events

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

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Webinars/Events

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

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White Paper/E-Book

Sparking ABM with the Right Data and Insights

ABM

EMEA

Intent Data

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Infographic

Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

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Product Sheet

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners

Partner Marketing

Email CTAs

Blog Post

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Content Creation

Email subject lines

Blog Post

Formulating Eye-Catching Subject Lines

Content Creation

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Webinars/Events

What is Great Content for Buyers and Why’s it So Hard?

Content Creation

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Webinars/Events

Scaling Growth with Limited Marketing Resources

Content Creation

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Webinars/Events

Essential Metrics For Successful ABM

ABM

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Webinars/Events

Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

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Video

BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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Webinars/Events

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

Webinar_Brand-RESOURCE

White Paper/E-Book

Build a Better Webinar: Developing Your Brand

Content Creation

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Webinars/Events

72X ROI: How Radware Works Webinar Magic to Generate More Demand

Content Creation

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Event

Come See Us at Forrester’s B2B Summit EMEA

EMEA

Intent Data

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Webinars/Events

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

Content Creation

EMEA

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Infographic

3 Data-Driven Tips to Get Buyers to Love Your Emails

Demand Generation

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Scale Venture Partners

Market Intelligence

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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