To compete successfully in today’s digital landscape, every marketing team must develop an effective content strategy. At the same time, the skilled experts needed to create good content are in short supply, and the high expectations around performance can seem to put every project under an ROI microscope. Caught between a rock and a hard place, to solve for both quality and efficiency, GTM teams need to take a step back and rethink how they can engineer more sustainable content supply chains.
In this e-book, we’ll focus on two of the most difficult content challenges faced by GTM teams. We’ll unpack common ROI barriers and breakthrough solutions for achieving ROI and strong engagement from your content-based programming. All so you can get better at creating material that will really resonate with your target buyers.
