Why TechTarget

Back Why TechTarget

Audiences Intent Data Engines of Business Outcomes Supporting Your GTM The TechTarget Brands View Our Capabilities
Solutions

Back Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Strategy Services Content Services Demand Services Channel Marketing Partner Marketing Visionaries Community More About Partner Marketing

Marketing with and through Partners: The Power of Co-Marketing
Play the Webinar

Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
View Our Solutions
Products

Back Products

Digital Advertising

Data-Driven Display Custom & Native Web Sites BrightTALK Summits Digital Advertising

Demand Gen & ABM

Priority Engine Lead Generation Custom Content BrightTALK Portfolio Contact Data Services Xtelligent Healthcare Marketing Solutions Demand Gen & ABM

Sales Enablement

Sales-Quality Leads Priority Engine Custom Content Sales Enablement

Strategic Services

Research, Advisory & Consulting Custom Research & Consulting Strategic Buyer Insights BrightTALK Studios Video Production Strategic Services

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

View Our Products
Customers
- Case Studies
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About TechTarget
- Press Room
- Careers
- Editorial
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Priority Engine Login
Global
- Français
- Deutsch
- Global Markets

Editorial
Priority Engine Login
Global

Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

View Our Capabilities

Close
Audiences

Connect with more active buying teams and shape the decisions they make
Learn More

TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
Watch the Video

Close
Intent Data

A competitive advantage, available only at TechTarget
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
Learn More

Close
Supporting Your GTM

From build, through execution, to optimization, we’re there for you
Learn More

Close
The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
Learn More
Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

More About Strategy & GTM Expertise

Close
Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
Learn More

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

Close
Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
Learn More

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
Watch the Video

ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

More About ABM/ABX

Close
Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
Learn More

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
Download the E-book

Close
Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
Learn More

ABM Success Is Driven by People
Download the E-book

Close
Engage Target Accounts

Better ways to be present and relevant to the people that matter.
Learn More

A Short End-to-End Guide to ABM Engagement
Download the E-book

Close
Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
Learn More

Close
Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
Learn More

3 C's for Understanding Real Intent Data: Context, Content and Contacts
Download the E-book

Close
Measure Success

Track alignment, progress and opportunity.
Learn More

Capitalizing on ABM Engagement: Measure Right, then Optimize
Play the webinar

Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

More About Tech Marketing

Close
Enhance Your Contact Database

Cleanse and append as needed.
Learn More

The Right Contacts, Clean and Complete
Download the Product Sheet

Close
Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
Learn More

Tap into the Power of Brand Advertising
Download the E-book

Close
Generate Better Leads

Quality comes from the right audience in the right context.
Learn More

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
Download the E-book

Close
Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
Learn More

Using Intent Data to Improve Event Marketing
Download the E-book

Close
Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
Learn More

Flip the Switch on Virtual Events
Download the E-book

Close
Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
Learn More

Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
Download the Infographic

Close
Enable Sales & Channel

Because many Sales and Partner organizations require more.
Learn More

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
Download the Product Sheet

Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

More About Partner Marketing

Close
Strategy Services

Expert guidance to inform joint GTM strategy and messaging
Learn More

Marketing with and through Partners: The Power of Co-Marketing
Play the Webinar

Close
Content Services

Compelling joint content for every stage of the buyer’s journey
Learn More

Developing and Activating Your Content Strategy With and Through Partners
Play the Webinar

Close
Demand Services

Access and influence active buyers to drive partner pipeline
Learn More

Guiding the IT Buying Journey: Strategies for Partner Marketing
Play the Webinar

Close
Channel Marketing

Recruit and enable channel partners to grow your ecosystem
Learn More

Achieving Channel Growth by Recruiting Influential MSPs
Download the E-book

Close
Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
Learn More

Recorded Sessions: Partner Marketing Visionaries Summit 2024
Watch Now

Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

More About Tech Sales

Close
Prioritize Outreach

Your direct route to productivity improvement.
Learn More

How Does Your Sales Development Program Measure Up?
Download the E-book

Close
Reach the Right Prospects

Optimize effort for higher total returns.
Learn More

Is Bad Outreach Killing Your Business?
Download the Infographic

Close
Improve Response Rates

Maximize conversion by being relevant.
Learn More

Frightening Realities: Improve SDR Impact
Download the E-book

Close
Access Live Projects

Penetrate solution projects you can't otherwise see.
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects™
Download the Product Sheet

Close
Generate Meetings & Opps

Outreach that's on-point for real buyers.
Learn More

Inside Sales: It's Time to Bury Your Cold Contact List
Download the E-book
Products

Products

Digital Advertising

Demand Gen & ABM

Sales Enablement

Strategic Services

View Our Products

Digital Advertising

Data-Driven Display

Custom & Native Web Sites

BrightTALK Summits

View Our Products

Close
Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers
Learn More

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Close
Custom & Native Web Sites

Customized online environments for deep user engagement
Learn More

3 C's for Understanding Real Intent Data: Context, Content and Contacts
Download the E-book

Close
BrightTALK Summits

Online sponsorable enterprise tech Summits, keynoted by leading industry experts
Learn More

Webinar Series for ABM: An 8-Step Planning Framework
Download the E-book

Demand Gen & ABM

Priority Engine

Lead Generation

Custom Content

BrightTALK Portfolio

Contact Data Services

Xtelligent Healthcare Marketing Solutions

View Our Products

Close
Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Lead Generation

AI-driven, contextually precise syndication leads that convert
Learn More

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
Play the Webinar

Close
Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
BrightTALK Portfolio

From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book

Close
Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
Learn More

The Right Contacts, Clean and Complete
Download the Product Sheet

Close
Xtelligent Healthcare Marketing Solutions

11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
Learn More

Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

View Our Products

Close
Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

View Our Products

Close
Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
Learn More

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

Close
Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
Learn More

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

Close
Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
Learn More
Customers
Resources
Company
Product Demo

Resources
Webinars/Events
Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

Navigating the Tech Buyer Journey in 2024

Part of a series designed to help marketers build laser-focused messaging and content that truly converts time and time again.

Explore the Series

Featuring

Katie Graybeal

Vice President, Product Innovation, Research and Insights, TechTarget

Corey DeFreese

Senior Director, Research and Market Insights, Enterprise Strategy Group

Latest sales & marketing thinking

See All Resources

The Evolution of Tech Buying Teams in EMEA

Demand Generation

Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

Content Creation

Demand Generation

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Company
Why TechTarget
Solutions
Products
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences
© 2024 TECHTARGET