Marketing
“TechTarget has the breadth of services and the B2B audience we needed, and their business was completely aligned with ours. Their foundation is built on data, and everything they do is digital and better than any other provider.”
HPE SimpliVity | Business Applications
Marianne Budnik
Senior Vice President, Chief Marketing Officer“We view TechTarget as a critical ‘must-have’ across all aspects of our marketing strategy with demonstrated impact on pipeline and MQL conversions.”
ABM, Marketing, Sales
“We are getting very positive feedback from Sales. They are having more focused conversations and are able to engage more effectively…. They know what prospects are researching and they know how to better align Silver Peak solutions with specific pain points.”
Marketing
![Kevin Payne [24]7.ai](https://www.techtarget.com/wp-content/uploads/2021/07/24-7.jpg)
“Between TechTarget’s consulting services and Priority Engine tool, we now understand the buyer’s journey much better.”
Marketing, Sales
“TechTarget has enabled us to jump-start our growth in a way that no other vendor could. Priority Engine has provided sales with clear inroads to reaching active prospects in their most lucrative accounts. In less than a year, we’ve added opportunities in 144 accounts with 13 in the Proof of Concept stage.”
Marketing
“TechTarget really used the data to understand the customers’ wants and needs and get the right content in front of them.”
ABM, Sales
“Priority Engine allows you to look at the buying group and all the other contacts, put your research together and actually build a conversation.”
Marketing
“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of TechTarget’s Priority Engine, we start to understand buying cycles.”
Sales, Marketing
“By targeting the correct people, we use vendor interest, topic interest and intent signals to create meaningful conversations.”
ABM, Marketing, Sales
“Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections.”
Marketing
“The way TechTarget allows us to integrate data into our systems helps fuel our own best practices. And they give us all the training we need.”
Marketing, ABM
128 Technology | Networking
Kenny Dellovo
Lead Development Manager“The first impact we saw from our relationship with TechTarget was an influx of leads into our database – 20x lead growth month over month. We’re sparking better conversations, increasing webinar attendance and setting more meetings.”
Marketing
