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The Evolution of Tech Buying Teams in EMEA

Look at recent research to understand how technology buying teams in EMEA are changing.

Demand Generation

EMEA

Marketing

Sales

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

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Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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Three B2B Video Trends Marketers Should Watch

Content Creation

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Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Four Tips to Get Started on Your Intent Journey

Intent Data

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Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

EMEA

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Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

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Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

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3 Data-Driven Tips to Get Buyers to Love Your Emails

Demand Generation

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3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

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Employing Your Content as a Digital Sales Rep

Content Creation

EMEA

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Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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Activity Matters: Better Response = Recency + Relevance

Intent Data

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The Modern IT Buyer’s Research Journey

Market Intelligence

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Using Data to Create Effective B2B Content

Content Creation

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Using Data to Take the Guesswork Out of Content Planning

Content Creation

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Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

Content Creation

EMEA

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Demand Generation Game for the Win: Fitting Marketing Pieces Together

Demand Generation

EMEA

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Guarantee the Success of Your Display Campaigns

Advertising

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ABM High-Value Offers: Bridging the Engagement Gap for Sales

ABM

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Is Bad Outreach Killing Your Business?

Intent Data

Sales

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Creating More ABM Opportunities Using Webinars

ABM

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New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions

Advertising

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Anatomy of Real Purchase Intent Signals

Intent Data

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Warm Up Your Winners: Stoking Nurtures with Intent

Intent Data

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Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them

Sales

Sales and Marketing Alignment

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Content Is King: Own the Outcomes but Share the Responsibilities

Content Creation

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Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques

Advertising

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4 Ways to Help Your SDRs Using Intent Data

Intent Data

Sales

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Activity Matters: Take Action on More Demand for Your Solutions

Intent Data

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Speed to Success with Activity-Based Lead Scoring & Better KPIs

Demand Generation

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Successful Modern Demand Gen Engine: Customize Content for the Buying Team

Demand Generation

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Successful Modern Demand Gen Engine: Building a Strong ICP

Demand Generation

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Activity Matters: Why Cold Prospecting Costs You 50% of Your Deals

Intent Data

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Infographic

Critical Success Factors for ABM: New Uses of Core Marketing Channels

ABM

Critical Success Factors for ABM

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Critical Success Factors for ABM: Thinking Differently About Data and Reporting

ABM

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Critical Success Factors for ABM: Evolving People and Processes

ABM

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Critical Success Factors for ABM: Commitment and Dedication

ABM

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Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Watch, Listen, Learn: Winning in the age of the informed buyer

Sales Enablement

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Why You Need a Digital Advertising Investment

Advertising

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The ABM Journey

ABM

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